Website Contextual Advertisement-Monetize your investment

Contextual ads are replacing Banner Ads these days because of poor conversion rate through banner ads.

Contextual Ads target specific individuals visiting the websites, ad system scans the website content (text) for keywords and places ads based on keywords by hyper linking the keyword or pop-up or pop-under ads are displayed. You may also see contextual ads on search engine result pages based on the keywords searched. Ads displayed on the hyperlinked keywords are result of software installed on the user system by a third party. Based on web page text and content, keywords are selected and then third party converts the selected keyword into hyperlink and ads of advertiser are displayed dynamically on the link.

Before running your ads remember these three points: You should create a very enticing ad for visitors to attract. Ads look and feel includes its style, layout, color and other formatting before placing the ad. Second important point is where are your ads running and the third is media buying. Contextual system has an automated system for ads placement bypassing where the ads running, managing where the ads will be placed.

Let me cite an example and hope this will provide a clear picture about contextual ads. Google AdSense, the first major advertising program provides a snippet to be inserted in your webpage and it works by providing ads based on web page keywords. Google bot indexes the web page for relevancy of ads.

I have just stepped into contextual ads writing and if you have any valuable resource to share, any comment and feedback from your side will be appreciated. Affiliate ads, banner ads, CPM, CPC ads all are for running ad campaigns but you need to know well before proceeding. For more information on online advertisment and contextual ads please visit our site Software Development Comapny.