Offshore Software Development India

Offshore Software Development India

Wednesday, November 28, 2007

How to promote dynamic websites

Promoting a dynamic website is another tough job for an SEO executive or internet marketing team. Every segment on the web is in the network, I mean to say that if you are talking about websites i.e. sites on the web holds a meaning only when it is visible to its target visitors and reached by the search engine. Purpose of a website is to provide quality information, prove a good information base and promote its service or product. These all can be achieved only when your website is search engine friendly. Search engines are database driven and always search for new information that it can provide to its million of daily visitors.

Software development is the growing segment in the technology sphere. Web applications are being developed using dot .net framework, ruby on rails technology, Adobe Integrated Runtime (AIR) environment to provide web application interactivity as desktop applications and further these can be easily deployed across operating systems. Dynamic websites are database driven and the dynamic web pages are created on visitors’ request. These pages are user friendly and more interactive from user standpoint but are not search engine friendly because search engine spider get struck up in the response generated by these dynamic URLs with unfamiliar character sets. There are few techniques that are used to optimize a dynamic website.

Very simple and easy way is to add a link of dynamic webpage on the static webpage and content rich web page and submission of static pages in directories, search engines will help you promote your web page and website. Rewrite the dynamic URL to minimize and replace characters that are unreadable. Flash websites, dynamic websites are unreadable for search engines. Actually web crawler food is fresh, quality, informative, content. Dynamic URLs are so complicated and as they are generated dynamically spider when enters the web page gets lost in the bewildered path. Paid inclusion is very cost technique but if are ready to invest then indexing is sure. Index pages do not mean listing pages, paid inclusion does not guarantee listing in SERPs. Google webmaster tool, yahoo and live site map generator are used to create search engine friendly site map and then are submitted to these search engines, this also helps to promote your static as well as dynamic websites.
To be very true still none of the technique is 100 percent delivers 100 percent result. URL redirect, having static version of the flash webpage are some of the ways to get your web page in search engine crawler’s view.

1 comment:

Anonymous said...

Nice comparison between static & dynamic websites... thanks for sharing your experience...