Internet Marketing Strategies

Media is one of the most powerful tools for widespread information and internet has proved the strongest tool for spread of information. Marketing over internet is actually electronics marketing i.e. e-marketing. Internet tools help us reach global market in very less time and reach targeted visitors. Communication network has improved and every nook and corner can be reached within few minutes. Information exchange is fast, secure and interactivity among discrete segments that are globally spread has brought the world closer.

Internet is the most powerful marketing tool of today’s world. Internet marketing methods include: SEM, Affiliate Marketing, Display Advertising, E mail Marketing, Interactive Advertising, Social Media Optimization, Web Analytics. Actually it is a cumulative sum of all these methods. Let us start up with Search engine Marketing (SEM), SEM includes Search Engine Optimization (SEO), Pay Per Click (PPC) Advertisement and Paid Inclusion. Moving to affiliate marketing we can say that PPC is sum total of Cost Per Action (CPA), Contextual Advertising and Revenue Sharing.

Different business models are used to achieve specific goals. Great market exposure and tracking of visitors activities on your website, which section or term is most searched and clicked, what is most searched, demographic, geographic, their frequency of visiting your website, frequency of search term, setting goals, filter out domain and IP; in one word I can say that behavioral advertising is gaining strength.

Starting from the scratch care must be taken during design specification, design layout as flash and frame sites are not search engine friendly, likewise developers should be made aware of website optimization importance and how to develop search engine friendly website. Search engine friendly websites improves your online visibility and brand name and helps reach your customers in least time, maximize visitors in comparison to other media. After website design and development is complete optimization is first step, stick to white hat techniques and follow search engine algorithm and search engine strategies to promote your website and have promising position in SERPs and retain listing in SERPs. Websites are quality and theme related content driven and so keep updating your websites. Hire a SEO copywriter, content writer and revise your content, demand for content writers are increasing and many offshore companies are outsourcing content writers these days. Search engine optimization includes complete website analysis, finding your competitors, deep market research and analysis, finding perfect keywords that will target your market and generate traffic and generate sales and leads. Yes, when we talk about links, there are number link types – authority links, reciprocal links, three way links, directories link that provide valuable listing, meme tracking, hold high weight age and need regular monitoring, one way link using link baiting, social book marking, links gained through articles, blogs, newsletter, blogs, links from .edu and .gov websites are of great use that help to boost your ranking in search engine. These days, page rank (relevancy of a page) is loosing strength regular page caching is more important compared to page rank.

Organic listing is a slow process and it takes time, but companies are ready to invest to get their site listed in SERP in less time, also sometimes website pages go supplemental listing and to bring them back in SERP listing they pay search engine fixed amount.

Internet marketing is the fasted growing media and advertising tool that will help you reach heights. Pay Per Click is an advertising campaign used on websites. Advertisers bid on keywords they wish their target market would look in the web browser while searching for their product and services. These are sponsored links that appear above organic listing (natural listing). User when clicks on the advertiser’s ad and is taken to advertiser website, a specific amount is deducted from advertiser’s account. Number of advertiser may bid for the same keyword and one paying maximum is placed at the top of the sponsored listing.

Affiliate marketing is another way of doing online business that will let you maximize your investment and generate revenue. Affiliate marketing network, affiliate, affiliate publisher, affiliate network is a link between the merchant (affiliate program) and the affiliate (publisher). Merchants sign up for with affiliate networks and affiliates also create an account with affiliate network and merchant’s ads are published on affiliate’s websites. Merchants need to pay for their affiliate program, it works like affiliates networks provides affiliate with theme related affiliate program that can be published on affiliate publisher website and when visitors click on the affiliate program from the publisher website merchant is charged for this and generated revenue is shared between affiliate and affiliate network. One site drives another site and charges for this.

Low speed internet connection, security of information are of major concern and upgraded internet with growing technologies are few hurdles in the path of internet acting as a online media promotional tool. For more information on Internet Marketing, feel free to contact us at: Offshore Software Development Company.