Search Engine Marketing India

Search Engine Marketing or SEM is an internet/online marketing strategy to improve your website's online visibility and ranking in Search Engine Result Pages (SERPs). It is a step-by-step process where a site is marked good if it follows all the search engine norms and standards, has theme related quality content useful for visitors.

Online Research has proved that SEM is the most fruitful marketing strategy that lets maximize your return on investment. SEM is business promotional tool that gives your company a brand name.

Starting from SEO i.e. Search Engine Optimization this means optimizing a website so that it can rank well in search engine ranking lists for its keywords in SERP by improving its content and modifying its design. The website should be search engine friendly and follow search engine algorithm. If you are looking for brand name, just having a viable website for your company won't do, you need to sell your product and services so that you can generate leads and sales and become a leading business player.

Pay Per Click (PPC) Advertising is very crucial, here every tough competition is involved and to remain at the top for the bidding keyphrase it is difficult to monitor. PPC campaign management involves sticking to guidelines to remain focused. To know how effective your campaign is working you can track your PPC campaign movement. Detailed PPC report can be prepared to go through performance statistics of various key phrases - know the click through rate, clicks, impressions, average cost per click and other related factors. It is actually sponsored search engine listing where to drive traffic and business not just visitors; aim is to convert visitors to buyers.

Paid Inclusion is guaranteed-rapid listing in most of the search engines result pages. It only guarantees visibility in SERPs i.e. web pages are indexed by search engine but does not guarantee its positioning. A website pages are indexed very rapidly.

If you want to attract more traffic to your website and remain at the top in SERPs contact Serach Engine Marketing and Optimization services providers Icreon, India.